What is Content Marketing?
Instead of just broadcasting an advertising message, content marketing entails producing and sharing material text, images, and multimedia that provides value to your audience. If you’re in the business to consumer (B2C ) space, the content might include social media postings, blog articles, and entertaining videos; if you’re in the business to business (B2B ) space, it could include white papers, reports, webinars, and instructional films.
This phrase refers to the development and marketing of content assets in order to increase brand recognition, traffic, lead generation, and customer acquisition. The following are some of the channels that may be used in your content marketing strategy.
Articles on a Company blog
Writing and posting articles on a company blog helps you show your industry knowledge while also driving organic search traffic to your website. As a result, you’ll have more chances to convert website visitors into sales leads for your sales staff.
Ebooks, whitepapers, and other long-form material may help website visitors learn more. It also enables you to trade content for a reader’s contact information, creating leads and guiding them through the buyer’s journey for your business.
Readers like to be shown rather than told. Infographics are a kind of visual information that aids website visitors in visualizing a topic you’d want them to understand.
Create a content strategy that includes
5-6 major subjects you’d want to focus on, midway between what your ideal customer wants and needs and what your brand wants to portray; the formats you’d like to use (video, audio, essays, etc.); and the channels where you’ll distribute each piece of content (on your website, on specific social channels, etc.)