When it comes to optimizing your website, this kind of SEO focuses on everything that happens “off the page.” “What activities that aren’t on my own website may have an impact on my ranking?”
You may inquire. Inbound links, often known as backlinks, are the solution. How highly you rank for the keywords you care about is influenced by the number of publications that link to you and their respective “authority.”
You may acquire the backlinks you need to boost your website up the correct SERP by networking with other publications, publishing guest articles on their websites (with a link back to your website), and attracting external attention.